I actually studied product design at university as a physical product design, not digital product design. Tom: Yeah, so I mean, it came sort of before Wholegrain, really. So what led you to that approach of working with well, sustainable and with these sustainable companies and maybe what came first? Did they come to you or you approached them? How did it sort of start up? Ronald: I think that's a beautiful summary. So, yeah, I think that's kind of brings us up to speed. And learned all about the environmental impact of digital technology and that's sort of become really a specialism of ours over the last few years that we've done a lot of work, trying to raise awareness around the environmental impact of digital technology and what some of the solutions might be. And really as part of going through that process, we actually started asking ourselves deeper questions about the environmental impact of the products that we design and build.
We certified as a B Corp exactly five years ago. So working with organizations, doing something positive in the world, helping them get the best out of the web and in along the way, trying to run our business in a responsible way, socially and environmentally responsible. Yeah, 15 years in a nutshell, so Vineeta, my wife and I founded Wholegrain in 2007, really to use design and technology like digital technology for good. Tom, if you don't mind to share a little bit in a nutshell your last 15 years of Wholegrain Digital and what Wholegrain Digital actually is? An agency that just marked their 15th anniversary here in London or based in London but I think you're very global.
And we're joined by our guest Tom Greenwood, who's the CEO and also co-founder of Wholegrain Digital. Ronald: Welcome to another episode of Woo Visions, where we discuss and discover what the future will hold for in this case, WooCommerce.
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